The Research On Sustainable Development Strategy Of Tea Industry In Xinyang City

Xinyang tea is the traditional competitive industries of Henan Province, and is an important pillar industry in Xinyang rural economy. At present, however, the slow growth of tea production, stagnant for tea production. Party committees and governments at all levels have given great attention. The tea industry on the promotion of sustainable development Xinyang strategies and measures should be taken to empirical analysis, macroeconomic basis for government decision-making.By analyzing the adoption of the current development and trends of domestic and foreign tea, this paper judges Xinyang tea industry development opportunities and threats. By analyzing Xinyang tea development through natural conditions, socio-economic conditions and policy environment, this paper judges Xinyang tea development advantages and constraints. Based on the theories of tea, ecology, industry economy, sustainable development, SWOT strategy analysis and forming, competition superiority, this paper thinks Xinyang made tea industry should choose: on the construction of the "national ecological demonstration zone building model city" to market demand-oriented to the ecological environment as the basis for brand-building as the main thread, technology and system innovation as a driving force to create Chinese tea is, the achievement of strong people to the city, through readjusting industrial structure, developing leader corporation, improving industrialization, conformity resource factors, and through the implementation of brand promotion, quality promotion, business promotion, cultural advancement, promoting tourism, urban advancing six strategies to accelerate the modernization process of tea industry to enhance competitiveness and sustainable development of tea industry capacity, promote the development of clusters of related industries, and achieve the ecological, economic, cultural, social harmony.