Problems And Countermeasures Of Integrated Development Of Tea Industry In Xinyang City

In recent years,because tea is a multifunctional agricultural industry,there are some difficulties in the development of tea planting industry in recent years.Tea planting industry began to extend the industrial chain to the secondary and tertiary industries,and many tea products were born through the integration with other industries.Xinyang tea is one of the " ten famous teas" in our country.Each industry in the tea industry chain is developing rapidly,and each industry has strong competitiveness.The integration of the tea industry has a strong motive force in solving the development dilemma of the tea planting industry,increasing the output value of the tea industry,stabilizing the social stability of the tea producing areas,and promoting the prosperity and development of the regions.However,there are still some problems in the integration of Xinyang tea industry,such as low degree of integration,lack of products,lack of driving force of some industries to the tea industry and economy,etc.Based on the theories of agronomy and economics,this paper collects and reads a large number of documents and materials.Through on-the-spot investigation of Xinyang's tea industry,using the methods of literature research,questionnaire survey and statistical analysis,on the basis of studying the theory of tea industry integration,it analyzes the current situation of the development of Xinyang's tea-related primary,secondary and tertiary industries.It is concluded that Xinyang's tea planting industry has certain agricultural weakness,but the transportation,tourism,cultural industry,catering and accommodation industries related to tea development are developing rapidly.In the main tea producing areas of Xinyang city,300 tea gardens with more than 100 mu were selected for investigation and analysis of tea industry correlation.Based on the data of 267 valid questionnaires and the analysis of the direct consumption coefficient of industrial correlation degree and the influence coefficient of various industries,it is concluded that the correlation degree of Xinyang tea industry is relatively high in the following industries: tea planting industry and tea processing industry,tea processing industry and tea tourism industry,tea planting industry and tea tourism industry,tea wholesale and retail industry and tea transportation industry,tea tourism industry and tea catering industry.Among them,the tea tourism industry and the tea catering industry have the highest correlation.It is concluded that the four industries of tea culture industry,tea tourism industry,tea wholesale and retail trade,tea accommodation and catering industry have obvious pulling power on the output value of tea industry.Through the above analysis,it is concluded that there are mainly the following problems in Xinyang's tea industry integration: the tea planting industry has not extended the industrial chain to the processing industry;However,the processing industry relies too much on tea planting and fails to integrate with the tea culture,tea tourism and other industries in the tertiary industry.The development of tea catering and accommodation industry lacks cultural industry empowerment.Too few tea cultural products;Tea tourism projects are too homogeneous.The following countermeasures are put forward: the integration development mode and industrial layout of tea industry should take technology promotion as the main driving force of the primary industry;Reduce capital investment in primary and secondary industries;Strengthen the research and development and promotion of tea products in the tertiary industry;Strengthen the construction of regional characteristics to eliminate homogenization.The following suggestions are put forward for the integrated development of the tea industry: to construct the " six modernizations" development model of tea,to construct a diversified tea circulation system,to establish a perfect cultural protection and development organization,and to establish a unique Xinyang tea tourism model.