A Study On Service Marketing Strategy Of QH Software Company

With the advent of global informationalization, the rapid development of internet technology and the deeply application of computer system, the internet security market in China has reached a considerable scale of development. Today, the demand for network security becomes more and more important for both individuals and businesses. The antivirus software industry has entered a new historical period. At present, due to high technology features of products, the antivirus software companies pay more attention to technique than marketing, especially those of small and medium-sized companies, due to business scale, the financial capacity and operational restriction of these companies , few of those researches and makes suitable marketing strategy for the development of companies. Their marketing objectives are not clear; marketing activities appear blind and chaotic. In order to respond to new changes of internet market, software corporations who provide antivirus software must change and adjust their marketing strategy, especially for QH software company.Firstly, the article introduces the background and products of QH software company. It indicates a lot of the questions and the thought of research. Secondly, by doing PEST analysis on macro environment and competitive environment of QH software company, the paper finds out opportunities and threats that the company is facing. According to the analysis of internal environment, the paper finds out the strength and the weakness of the company. Thirdly, after a analysis on the characteristics of the customer, this article chooses the segment market, the suitable targets as well as exactly market position for QH software company.At last, the study has made clear the future developing direction and aim for QH software company. A complete strategy including product,price,promotion,place,people,physical evidence and process is figured out to help QH corporation to take use of opportunities and to avoid the possible threats, to exert the strength and improve the weakness. The QH software company could gradually get the priority of the competition. Through the analysis of antivirus software marketing and the study of marketing strategy of QH software company, this article will give some directions for QH corporation and other corporation like QH.