Research On Marketing Strategy Of J Security Service Company

At present,security services cover almost all areas of people's production and life,such as schools,hospitals,institutions,banks,hotels,and residential areas.At the same time,the business scope of security services has also been continuously expanded,and it is no longer limited to a single human security,involving patrols,technical prevention,and armed escort.Although China's security industry has gone through more than 30 years of development,the scale of development has been expanding,and the quality of service has also reached a new level,there are still many problems that need to be solved.If these problems are not properly solved,they will hinder the development of the security service industry.In view of this,the author will look at the JSecurity Service Company and conduct in-depth research from the perspective of marketing management.The purpose is to excavate the problems hidden in the company's development process,find out the root causes of the problems,and formulate corrective plans in a targeted manner.Help the company clear the obstacles on the road to development,provide guarantees for the steady development of the company,and can also serve as a reference for the development of similar companies.The main problems of JSecurity Service Company currently include single service products,poor marketing channels,incomplete product pricing considerations,simple promotion methods,low level of service for security personnel,incomplete customer needs,and insufficient brand building.In the course of this research,the author uses PEST model,five-force analysis model,SWOT analysis and other methods to analyze the operation of the security industry.On this basis,the author analyzes the macro and micro environment where J Security Service Co.,Ltd.is located.Using STP theory and 7P marketing theory,J Security Service Co.Ltd.developed marketing strategy.It puts forward relevant suggestions for the future development of J Security Service Company,formulated the brand positioning of the company,and put forward product strategy,channel strategy,pricing strategy,promotion strategy,personnel strategy,service process strategy,and tangible display strategy.It explores the marketing direction and strategy of J Security Service Company under the new situation.