Research On Demand Management Of Supply Chain And Supplier Relationship Management—Based On Customer Expectation

With the development of global economy, the improvement of science and technology, the accelerated globalization process, and changeful customer demand, the competition among enterprises is growing. The enterprise cannot get enough resources only by itself any more, so the Supply Chain Management comes into being. Undoubtedly, Supply Chain Management is very important for enterprise, it is not only the problem of enterprise operation and inner field, but also the problem of the strategic level.Demand Management and Supplier Relationship Management are both the important content of Supply Chain Management. Its aims to reduce cost, improve product quality and enterprise profits, steady goods-providing channel, fast response to market and customer need, then meet and exceed customer expectation. Based on customer expectation survey, the thesis analyzes the problems existing in the Supply Chain Management, put forward Demand Management and Supplier Relations Management of the necessity and significance of enterprise development. In this paper, the theory of Supply Chain Management, Demand Management and Supplier Relationship Management theories have been summarized, comparing traditional Supply Chain Management and customized manufacturing enterprise Supply Chain Management, and then analyzes the difference of Supply Chain Management in meeting and exceeding customer expectation.Based on EM enterprise as the research background, the thesis analyzes in detail the factors of affecting customer expectation for customized products manufacturing enterprises are Demand Management and Supplier Relationship Management. The thesis also analyzed and studied in these two respects of EM enterprise's present situation. From the Demand Management and Supplier Relationship Management to improving EM company customer expectation as the goal to design the improve plan. To optimize the Demand Management and Supplier Relationship Management, separately from their different characteristics and figure out what the problem is, put a different way of management style and solutions.Demand Management and Supplier Relationship Management theory with the Supply Chain Management level of progress will continuous improve, also because the industry characteristics different and different, this thesis is to produce customized products manufacturing enterprises for example analysis, hope for similar enterprise is of certain reference and help.