Tourism Scenic Spot Guniujiang Consumer Behavior Research

Tourists, as tourism in the main, researchers in this area needs survey of the demand for them, some research in order to provide services related to tourism enterprises and the production of products to better meet the immediate needs of tourists, so that the relevant state legal departments to develop a more reasonable laws and regulations to protect consumer rights and interests of tourists.In this paper, for a particular period of time to travel scenic Guniujiang tourists actual consumer behavior survey research. First, and papers related to theoretical knowledge of data collection and screening, and hand in the literature on the theoretical analysis on the basis, through the design of the questionnaire, to carry out research Guniujiang tourist scenic spot, and collected first-hand information, with the theory of information acquisition, filtering and analysis, based on a questionnaire survey of a certain period of time to the scenic tourist Guniujiang conducted field surveys, consultation, there is a questionnaire to fill in the questionnaire While some tourists fill in for an interview, to collect first-hand data and information. Then, from the travel marketing, behavior, economics, behavioral science theory, consumer science, social sciences and related disciplines proceed through the literature search, theoretical analysis, lateral correlation and empirical research, combining quantitative and qualitative analysis of the used to study the tourists Guniujiang scenic resort of the common consumer behavior and consumer behavior in tourism on their differences with regard to the research, analysis, seeking tourists to the scenic Guniujiang comprehensive study of consumer behavior and understanding.Only in understanding tourist motivation and influence consumer behavior on the basis of factors, related to tourism enterprises in developing marketing strategies for planning and program success possible. The direction of marketing planning and program correctness, you can enable enterprises out of the current vicious circle of price competition law, but also from the long term to promote the healthy development of the tourism industry. Therefore, this article is intended for specific tourist attractions-scenic tourist groups Guniujiang tourism travel behavior analysis and research, hoping the one hand, tourists can enrich the theory of consumer behavior, development of tourism consumer behavior research ideas On the other hand can position and point of view of consumer behavior, a directional engaged in tourism-related product development, tourism marketing and promotion, and tourism-related business enterprises, business units and management to provide theoretical and empirical basis for to develop domestic tourism consumption market, and satisfy the needs of tourists, needs, has a very important practical significance.The research method mainly uses the literature analysis, survey research methods and empirical analysis.