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Study On The Characteristics Of Tourist Behavior And Quality Of Tourism Experience In Tibet

Posted on:2019-11-19Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2429330545482221Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Tibet,as one of many tourist destination,tourism phenomenon of the other destinations in common,more has the world's third extremely unique natural scenery and the religious particularity,which caused by the strong religious atmosphere have special tourism experience is worth and efforts for it.Based on this,the purpose of this study is in the perspective of tourists,on the basis of relevant theories,combining with the method of literature study,questionnaire survey and field interview,the group characteristics of Tibet tourists,tourism motivation,behavior characteristics and the status of the tourism experience to evaluate detailed analysis and research.The research process of this topic:based on the analysis and evaluation of the existing literature,the questionnaire about the characteristics of tourists' behavior and the quality of experience in Tibet was developed.By using descriptive statistics,correlation analysis,cross contingency table analysis,chi-square analysis methods were analyzed,and concluded that Tibet tourists to the universal law behavior characteristics and evaluation of Tibet tourism.At present,Tibet is rich in natural cultural tourism resources to some extent to meet the different needs of tourists in Tibet,but at the same time related tourism infrastructure construction is still relatively backward,inconvenience for the tourists,easy to make tourists feel discontent.In view of this,this paper puts forward countermeasures and Suggestions on the basis of tourism research in Tibet for reference by government departments and enterprises.
Keywords/Search Tags:Tibet tourism, Tourist motivation, Behavioral decision making, Travel preference, Experience in quality
PDF Full Text Request
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