Research On The Relationship Between Tourist Experience And Its Influencing Factors As Well As After Travel Behavior Intention

In the era of experience economy, tourist experience has become one of the important contents and the hotspots of the tourism research. While under the situation of vigorous development of the Chinese outbound tourism, it is of great significance to study tourist experience of the Chinese outbound tourists in the Greater Mekong Sub-region. The study aims to describe the current situation and characteristics of tourist experience of the Chinese outbound tourists in the Greater Mekong River, tries to analyze the internal and external factors of influencing tourist experience at the cause level, further discuss the role tourist experience influences after travel intention, puts forward the research assumption model among the relationship of tourist experience, tourist experience influence factors and after travel behavior intention, tries to test the authenticity and the performance of the law through the research.The study perfects theoretically the structure and dimension of the tourist experience, regards tourist experience as a human emotional experience, establishes the structure of tourist experience based on Maslow’s hierarchy theory of needs, puts forwards the structure of tourist experience including8dimensions, such as body experience, safety experience, love experience, and belongingness experience, respect experience, cognitive experience, aesthetic experience, value experience and emotional experience etc. etc.The empirical research is done by adopting self-made questionnaire survey, three channels analysis of literature review, open questionnaire survey and Microblog as well as determination of the questionnaire index, so that to compile preliminary tourist experience, experiential influencing factors, after travel behavioral intention questionnaire, under this basis, tries to test and reedit the science of the questionnaire, finally gets formal questionnaire of high reliability.Formal investigation is done through436effective samplers, main conclusion was drawn from the research as follows:1. Main conclusion of the research on Chinese tourists experience in the Greater Mekong Sub-region:(1) The overall level of Chinese tourists to the Greater Mekong Sub-region is in high level, the quality of the tourist experience is better.(2) Observe Chinese tourists experience in Sub Region from the point of Characteristic variable, shows the following main characteristics as below:①there is no significant differences in overall level of tourist experience in gender, age, education, occupation, family structure and income from the point of the demographic variables. But there are some big differences in the dimensions of the some of the specific tourism experience.②There is no big difference in the tourist experience of the different characters from the point of character, but there are some big differences in sub dimensions.③There are big differences in the tourist experience of the travel mode and travel duration in overall level and each sub dimension from the point of tourism preference.2. Main conclusion of the Chinese Tourists after travel behavior intention in the Greater Mekong Sub-region:(l)The Chinese tourists after travel behavior intention in the region show in higher overall level, they are with higher revisiting intention, higher recommendation intention and higher share intention.(2) After travel intention of the Chinese Tourists in GMS was observed from the point of character variable, Main characteristics show as follows:①there is no statistically significant differences in gender, age, education, occupation, family structure and income from the demographic variable. But there are great differences in the dimensions of revisiting, recommendation and share for the tourists with different level of education.②There is no obvious difference in the after travel behavior intention from the point of the character. But in the dimensions of recommendation and share, the extroversion tourists get higher score than those of introversion and the mixed extroversion and introversion tourists.③there are big differences in tourism modes and tourism duration of the after travel behavior intention from the point of tourism preference, DIY tour is higher than that of travel with the group and half DIY tour, the same as in all the dimensions, half a month travel tourists get higher score than those of within a week travel duration tourists.3. Main conclusion from tourist experience of internal and external factors and after travel behavior intention research:(1) the internal and external influence factors are closely related to the tourist experience, four external influence factors of ’environmental factor’,’time factor’,’destination factor’,’service level’ and the three internal influence factors of’ability’,’anticipation’,’participation’ have great influence for the Chinese tourists experience in GMS.(2) after travel behavior intention is closely related to internal and external influence factors,’destination environment’,’destination image’,’destination accessibility’and’anticipation’,’participation’ of the internal factors have great influence in after travel behavior intention.4. Main research conclusions from tourist experience’s influence in after travel behavior intention:tourist experience is closely related to after travel behavior intention, emotion experience, aesthetic experience, love and belongingness experience in tourist experience has great influence to after travel behavior intention.5. Main conclusion from the relationship research among tourist experience, influence factors and after travel behavior intention, these three factors are closed related, which forms a relevant system:(1) external and internal factors are the intermediary of tourist experience, which have great influence in after travel behavior intention, the systematic influence of external and internal is in equality;(2) external factors has a stable and great influence to tourist experience through the intermediary role of the internal factors. The research hypothesis model sets up.On the basis of the above research, the writer puts forward5countermeasures and suggestions of promoting sub region tourists experience and perfect tourist experience management:(1) Tourism market should be subdivided according to different characteristics of the population, improve and upgrade tourism product type;(2) adjust tourism operation and management strategy according to sub region tourists preference;(3) Starting from the important factor of influencing tourist experience, improve the quality of tourist experience effectively;(4) take effective ways to enhance the experience quality of core dimensions of the emotional experience of tourist experience, aesthetic experience, love and belonging experience in order to increase after travel behavior intention;(5) Construct tourist experience development and management system based on the perspective of tourist experience.