Research On The Influence Of Inbound Tourist Information Acquisition On The Decision-making Behavior

Since China's reform and opening-up,the tourism industry has entered a stage of rapid development,and the tourism supply and demand market has shown a rapid development trend,becoming an important part of the national economy.As a neighbor of China,South Korea has become the largest tourist source of China's inbound tourism since 2005,relying on each other in the field of tourism development.But there are still some problems with Korea tourism to China,Such as tourism product structure aging,low tourism satisfaction and low revisiting rate.These problems have a certain impact on the development of South Korea's tourism market to China.This study takes south Korean tourism to China as an example to make theoretical and empirical analysis of the information access and decision-making behavior of inbound tourists.Firstly,based on the theory of influencing factors of consumers' decision-making behaviors,this study identifies and analyzes the influencing factors of tourist decision-making behaviors,and conducts a qualitative study on their interaction relations.Secondly,through the study of consumer information processing and decision-making theory,the tourist information acquisition of inbound tourists is identified and analyzed,and the relationship between the tourist information acquisition and decision-making behavior is sorted out.Thirdly,based on motivation theory and consumer access to information and decision-making theory and related theory research and combing,according to the consumer decision-making process,this study constructed the tourist information acquisition and decision-making behavior model of inbound tourists,which includes five steps: tourism desire,tourism information acquisition,tourism program formulation and evaluation,tourism decision-making behavior,and tourism experience and evaluation.Fourthly,it takes Korean tourists to China as the research object and conducts a long and extensive survey in more than a dozen provinces and cities,such as Beijing,Shanghai and Qingdao,to ensure the authenticity,reliability and comprehensiveness of empirical research data.Finally,the feasibility and applicability of the model are verified by quantitative and qualitative analysis through the empirical study of south Korean tourism to China,and a series of policy recommendations are proposed for the inbound tourism market of China.Taking the south Korean tourism to China as an example,this paper studies the influence of the tourist information acquisition on the tourist decision-making behavior,the conclusions include:(1)Based on the study of tourist information acquisition and decision-making behavior model,the evaluation and analysis of the key factors in the five links of tourism desire,tourism information acquisition,tourism program formulation and evaluation,tourism decision-making behavior,and tourism experience and evaluation can help the inbound tourists to complete the tourism decision-making.(2)Age,education,occupation,number of visits to China,form of tourism,travel expenses,inadaptability,destination,access to tourism information,information dependence,and access to tourism information are important for Korean tourists to obtain and make decisions on travel information to China.This study takes south Korean tourists to China as an example to study the information acquisition and decision-making behavior of inbound tourism,and constructs the model of information acquisition and decision-making behavior of inbound tourists.The research results are of great significance to the development of China's inbound tourism market and the development,optimization and upgrading of tourism products,but also provides a good reference for the development of both Korean tourism and international tourism market,and is conducive to the good interaction and development of tourism between China and South Korea.