The Study Of The Construction Of The Government-guided Enterprise Competitive Intelligence Service System

With the deepening of the reform and opening-up, our country's economy has made considerable headway and the strength of the national economy has advanced greatly. During the process, the international competitiveness of enterprises in China has been growing continuously with China's entry into the World Trade Organization as the sign. Nevertheless, from the domestic market, the development pattern of minor enterprises and weak industries are still extensive, whose ability of policy-making and understanding of the market tendency are still expected to enhance; from the international market, domestic enterprises constantly suffer setbacks in international competition due to lack of understanding of the international market rules ,standards and directions.Competition is the essential feature of market economy. The competition-oriented enterprise running pattern has been widely recognized, especially in recent years during which the world financial crisis sharpened, the world economy recovered slowly and our country'inflationary pressure grows continuously. The opportunity for enterprises in the domestic and international market environment of this kind is difficult but also significant. Whether enterprises could win out in such complicated market environment relies on factors like their strategic decisions, product quality, management ability, marketing methods, etc. but mostly on the understanding and analysis of the market competitive intelligence.Competitive intelligence is one of the key factors of winning the competition and the prominent decision basis for the market and enterprise decision maker in market competition. The competitive intelligence service of our domestic enterprises starts late, additionally, it itself is a complicated systems engineering, which needs large amount of financial, material, human resources, all these make competitive intelligence a part of the enterprise running cost. For most enterprises, the input cost of competitive intelligence system will increase the enterprise's financial burden, which causes the enterprise to lose price advantage in market competition, even may lead to the decrease in market competitiveness, and the loss outweighs the gain as a result.In this case, it is necessary to build the government-guided enterprise competitive intelligence service system. On the one hand, it should be constructed under the guidance and support of government with equating social interest of all sides to assure a healthy and harmonious development of the service system. On the other hand, most enterprises, especially minor ones and weak industries, can reduce competitive cost with the help of the public service function of the government-guided enterprise competitive intelligence service system, and consequently, it will improve the overall market competitiveness of enterprises and boost the prosperity of the economy.The main content of this thesis are as follows:To begin with, to elaborate current situation and imperfectness of our country's enterprises in collecting competitive intelligence by analyzing the development and practices of theory of competitive intelligence service system at home and abroad. Then, to point out the role and advantage of the government-guided competitive intelligence service system and obstacles it will meet by discussing the features and comparative advantages of domestic and international competitive intelligence service system. And next, to put forward the skeleton of the government-guided competitive intelligence service system by expounding the interaction and coupling between each role. Finally, to illustrate the government-guided competitive intelligence service system discussed in this paper by conjoining the related facts of the competitive intelligence service system of Hunan Province and to put forward prospect.