Thoughts On Development Of Red Tourism In Changzhutan Under The Perspective Of Expanded Content

The rapid development of red tourism has been widespread concern. May 20, 2009 in Shanxi Li Changchun investigated the development of red tourism and his speech makes people focus to expand the red tourism after connotation; Jiangshan in China red online article " Call of the depth of the development of red tourism expansion and extension of the scope of content".This makes our country to connotation development of red tourism after the research is still in its preliminary exploration period, this is also the focus of a new topic. How to identify the connotation expanded red tourism resources, how to carry on the effective protection and utilization, how will the combination with the original red tourism resources, how to tourism development, will be our future research direction. Based on this, to Changzhutan as an example, the connotation development of tourism development after the red research also is very necessary.The thesis involved content of red tourism development during the period of socialist construction and Reform Era. First to red tourism connotation expanded the definition and the resource type is defined, then through on-the-spot investigation and material investigation, this paper analyzes the connotation expanded Changzhutan red tourism resource situation and resource type. Based on the above analysis of Changzhutan connotation expanded red resources for qualitative evaluation, resources are varied, resource value higher, location advantages and resources combination reasonable; Based on the questionnaire every experts and scholars, learn Changzhutan connotation expanded red tourism resources quantitative evaluation index system, red tourism resources evaluation, red tourism market value, red tourism development condition, red tourism benefit condition, four dimensions and then subdivided into twenty-four indexes weights with analytic hierarchy process is analyzed. After that, based on the Changzhutan connotation development put forward after the red tourists take enhances the thought consciousness, depth excavation connotation, determine target market, innovative product system, integrated circuit development, perfect supporting facilities, pay attention to foreign marketing strategy. This as the connotation expanded Changzhutan red tourism resources development, which provides the scientific thought of China's other red tourism development of tourism is also very important reference. Finally, this study limitations and future research direction.