The Enterprise Crisis Management Research

With the further development of global economic integration, a local, small events, are likely to lead to a worldwide crisis. Crisis, not the company spared can be prevented. With high-speed transmission of information and open, a detail, a small problem, improper disposal, or a passive response, it will allow enterprises to dangerous, or even never recovers. Crisis, for there is no psychological preparation and operational readiness of the enterprise, is a disaster; to be prepared, the visionary companies, but also an opportunity. Crisis everywhere, all times keep the crisis, foster a strong sense of crisis, strengthening the ability to defuse the crisis, a rapid response mechanism is the fundamental guarantee for enterprise Everlasting. Therefore, strengthening the corporate crisis management is especially important, how to prevent crisis, to defuse the crisis, the use of crisis to promote enterprise development, has become an important topic facing.Because of uncertainty and the existence of uncontrollable forces, as well as people explore the natural science knowledge is a gradual process, the crisis is actually very difficult to completely avoid the event, only to strengthen management, Changbeibuxie, the establishment of a scientific crisis warning System and actively resolve and correct response, improve the business combination of the rapid response mechanism for crisis management is the right direction. In this paper, Huangshanghuang the whole incident of food poisoning, food poisoning Huangshanghuang success and lack of crisis management, Huangshanghuang food poisoning incident on crisis management in China. In this paper, corporate crisis management theory, through the Huangshanghuang food poisoning crisis and lack of success of the analysis concluded that to strengthen crisis prevention; improving crisis management capability; do a good job handling the crisis rehabilitation measures. Theory of crisis for our business operations to provide the actual case.