Development Strategy Research On Huadian Group Hebei Corporation

With the advancement of the electric power market, the competition among the electrical generation enterprises becomes more and more fierce and the operating risk becomes bigger than ever before. As a regional company with a short history, Huadian Group Hebei Corporation has many problems, such as sufficient asset, weak competitive strength and unreasonable structure of the assets. In the process of running the company, we have to face not only the external pressure caused by the increasing price of the coal and the gradually strict environmental protection request but also the internal demands for higher utilization ratio and management level. Besides, we also need to face the challenge caused by the increasing economic growth and the energy source structure. Therefore, our company needs to strength the research for development strategy so that we can adjust to both the external and internal environmental changes.According to the features of electrical generation enterprise, firstly, this paper analyzes the advantages and disadvantages of Huadian Group Hebei Corporation and the opportunities and threats it faces. It also uses the Michael Porter's Five Forces Model, definitizing the market position the company lies in. Secondly, according to the developing mission and the strategic principle, the company sets up SWOT analytic matrix and brings forward a preparatory project for development as well as establishing a specific developing strategy according to QSPM. With its help, the company established its overall and short-term goal. Lastly, the research of this paper provides a strategic route for the sustainable development of Huadian Group Hebei Corporation, promotes the core competition of the enterprise and perfects and enriches the research fields of developing strategy of regional electrical generation enterprise by integrating the current capital.