"S" Brand "Pregnancy Baby" Product Marketing Strategy

In the 21st century of China, the market economy has developed considerably. The concept of market, brand and marketing has been rooted in the management of all Industries. The importance of the marketing strategy for the brand and business has also been well known to all. However, it is a new area to the study of Infants and pregnant Industry, the Pregnancy baby products. To the urgency of the market development, it is also a new task that we should have a pertinent guidance and help to the marketing of Infants and pregnant Industry, skin care and the personal care products markets using the theoretical, scientific and systematic marketing strategy.In this paper, the marketing strategy of the pregnancy baby skin care products of brand S is regarded as studying object. It analysis the marketing major components in the field of marketing, Illustrates the development status and future prospects of the Infants and pregnant Industry, and highlights the huge market capacity and market opportunities in the skin care products and infant care product market of the pregnancy women.Then, from the angle of the marketing environment, market segmentation, brand positioning, target groups, product strategy, channel selection, promotion, publicity, and the direction of future development of the brand S, this paper discusses the behavior and step of the brand one by one, and pointes out that the brand faces less market risk and reality at the same time.Finally, this paper also proposes the proposed measures about the further integration of channel resources and strengthening internal management. And I hope that the study of this paper will make positive contributions to the related businesses.