The Formation And Growth Mechanism Of Famous Brand Of Baby Stroller

In this paper,the world’s top six baby stroller brand Chinese industry information network statistics publicity as the research object,using case study method analysis of the world baby stroller brand development,to construct a research framework of the baby stroller brand formation and growth mechanism,summarizes the theoretical model of the world’s top brand baby stroller formation and growth mechanism the main contents include: 1.With the rapid development of economic,safe and comfortable nursing culture environment and equal consumption legal environment under the action of baby stroller consumption(show and enjoy)motivation and wealth stratification and development;the luxury baby supplies for use in addition to economic development and relationshipWith the law on the protection of private property,stable social order and relations,but ultimately promote the development of productive forces is the emerging middle class in the new class and growth,resulting in the sensitive smell of the entrepreneurs to see the market prospects,also saw their great influence on this famous brand of consumer groups;these sense of smell sensitive entrepreneurs can from the growth process of brand experience from "brand name" to both the name and logo of the stage,and then gradually develops to the modern logo we see like a commodity,commodity logo,commodity unique advertising words;at the same time to target customers.Knowledge is a process of gradual change,and later became the founder of the people they had been living environment,family background,education,every hour and moment does not affect their brand creation and enterprise development choices,including improving the packaging requirements(the name of the commodity,eye-catching signs,loud advertisement)the internal management factors and brand(organic combination ofselection of target groups,according to the target group to determine the marketing positioning and marketing positioning,according to the target group of goods,price,marketing channel and market information feedback of four elements)in two dimensions.The interaction and influence of three aspects of the above eight aspects,to promote theBaby stroller brand formation and growth...