Internal Marketing-Oriented Research On Human Resource Management In The Hospitality Industry

Getting into 21th century, Knowledge economy is beginning to change people's lifestyles and production, Knowledge carriers and creators-human resources will replace other resources, As a key factor in the development of hotel. The importance of human resources, strengthening human resources management decision, it is necessary to ensure the smooth progress of the hotel business activities, is essential to improve the staff quality and enhance the vitality of the hotel, is to improve the quality of hotel services, creation of favorable social and economic benefits. At present, China's hotel industry's human resources management in the traditional personnel management phase, there is a lack of advanced management concept, conception, incentives and drain serious problems, such as improving the level of human resources management, the hotel has an important practical significance.This article in the analysis of the situation of human resources management, use of internal marketing through internal marketing concept of establishing, in the internal market research and analysis, human resources management staff in departments of organizations recycling establishes hotels implement internal marketing Foundation. Presented based on internal marketing human resources management of the specific implementation of the programme, including:internal marketing-oriented learning system, internal marketing execution system, based on internal marketing idea of the salary management system. Select the Weifang Fu-hotel of internal marketing case, from setting up internal marketing concepts to the evaluation of internal marketing detail the implementation of internal marketing, internal marketing application in practice has been very good about this.Through this research, you can get the following conclusions:First, China's hotel industry presently, low levels of human resource management become important factors in its development, leads to the hotel industry to implement human resource management in the internal marketing model of the necessity and feasibility.Second, the internal marketing theory into the hotel industry in the management of human resources, not only to promote the enterprise's human resources management, expansion of the internal marketing applications.Third, the proposed internal marketing-oriented hotels human resource management system, and the references to the heart of an in-depth analysis of the study.