Research On The Optimization Of The Marketing Management Of Xianyang Fu Hua Hotel

With the development of national economy, improvement of people’s living level, the higher the level of hotel service and, and China’s small and medium-sized hotel a large number, but most of the services and the marketing means are relatively backward, Fuhua hotel is such a small hotel, the purpose of this paper is through the optimization of the marketing management. The Fu business hotel can improve service, improve the occupancy rate and competitiveness, can survive and develop in the fierce market competition, also provides the reference for the development of other small and medium-sized hotelIn this paper, Xianyang Fuhua Traders Hotel as the research object, the first in-depth understanding of the hotel’s way of management and marketing, collect data; through the analysis of the hotel marketing situation and find out the existing problems in the management of hotel marketing; marketing management optimization of Xianyang Fuhua Traders Hotel, first proposed the goal of optimization, through the analysis of target customer groups, the SWOT environment analysis, STP strategic positioning analysis, find the hotel positioning and marketing direction, put forward the optimization scheme of marketing management of Traders Hotel Fuhua, customer demand, rapid response to market competition and change, take the initiative to establish emotional ties with customers, effectively reduce the cost of hotel operations, improve the marketing management, the hotel has a good income.The optimization of marketing management is of great significance to Fu Hua Hotel. Fu business hotel marketing management optimization is not only to improve marketing ability, increase marketing means, more important is to establish marketing management system, this system includes not only foreign attract tourists, including an internal management, the overall system optimization can greatly improve Fu business hotel service quality and the level, also has brought the new operation and management mode, eventually improve the hotel’s competitiveness, so that the hotel can better development and growth.