Hotel Internal Marketing Theory

Statement of the ProblemSince 1990's, tourism has become the largest industry which surpassed Petroleum and Automobile. Hotel, an important part in tourism, creates huge economic benefits and is facing an intense competition at the same time. It mainly focuses on the service quality. That's to say, whoever supplies high-quality service to customers, it will own a large market and succeed. Besides, hotel also brings social function into social development.It is profound to make a study of hotel marketing. Traditional marketing always concerns how to do with the external relationship such as between company and its customers. However, for the reason that it is the staff who supply the product directly to customers, how to make the staff satisfied and afford high-quality service appears critical.As to the study of internal marketing in hotel, there are some positive results spreading all kinds of magazines, but they are not systematical and integral. To study the internal marketing systematically, why and how to operate internal marketing in hotel, the writer thinks it necessary to make an integral study of it. These subjects in the study are the necessities of internal marketing operation in hotel, methods for the operation.Apparently, according to the theories of internal marketing and service marketing, making a study of internal marketing in hotel is significant for both marketing learning and marketing practice.MethodologyResearch methods and Technique of this study are stated asfollowing:...