| With the development of micro micro-blog, also be on the upgrade of journalism. Since2009, the micro news has been developed for the news media of our country business a new release form. In the face of micro news development, is not only the major traditional media through micro news channels to expand its own reports, major enterprises and institutions open official micro-blog using micro news for their own services, is the domestic and foreign many celebrities, ordinary users also have the aid of micro-blog platform to show, share with the fresh thing, and then expand their influence.Micro news development fast and rise also makes the micro news value has become increasingly prominent. Micro news in China's development process showed surplus of quick effectiveness, strong interaction and immediate feedback characteristics, but also to the cause of the spread of a new revolution. In addition, micro news in its process of development, gradually show business has great value, deep interpretation of the" wet marketing" in the market and the media environment and development. At the same time, micro news production " culture" is also showing a harmonious society more attention and concern, foster the consciousness of citizen; micro news is also capable of better services in the government agencies to be richly endowed by nature, the influence of constructing harmonious public opinion environment.Of course, there are still many problems in micro news era--information supervision, checks, lack of content fragmentation problems in the development process also present different deficiency, although not hurt the important essentials in overall situation, however" micro" spirit, we must also be one one to discuss countermeasures, draw on the advantages and avoid disadvantages. |
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