The Research Of Media Anomie And Countermeasure Of Crisis Communication In China

In the21st centuiy, with the beginning that the SARS epidemic swept China in2003, crisis began to walk into the view of social public and had a profound influence on the life and ideas of them. China has entered in the peak period of crisis, all kinds of crisis happened more frequently and intensely, especially in2008and2011, the crisis presents the increasingly concentrated and raged trend, which caused serious harm and influence to the safety of life and property of the people, and caused a great injury and impact to the public psychology and life. It brings out the very important significance for the news media to have a correct understanding of crisis and the crisis communication, and develop the crisis communication activity scientifically and efficiently.But, we have to accept such a reality that our news media exposed the problems of media anomie in the crisis communication, which seriously affects the effectiveness of the crisis communication, directly delays the solution for the crisis, and objectively exacerbates the dangers of events Therefore, how China news media could overcome the media anomie in crisis, and how to develop the crisis communication more scientifically and efficiently, will become the urgent problems to solve.In the introduction the author had a brief review of the academic research status of crisis communication, reached a conclusive meaning of this paper by analyzing that. The1st chapter introduced the definition, type and propagation characteristics of the crisis and the concept of crisis communication, then analyzed the cause of the frequent crisis events in China in recent years. The2nd chapter discussed the relationship between the news media and crisis communication, the responsibility of news media in crisis communication, and the principle for news media to carry out crisis communication. The3rd chapter selected the crisis and performance of news media in the corresponding crisis in recent years (especially from2008to2011) as a typical example, analyzed and discussed the media anomie, and points out the main reason and serious consequences for the disorder caused by the media anomie. The4th chapter put forward strong targeted and feasibility countermeasures for the media anomie in crisis communication.