On The Study Of The Present Situation And Relevant Topics Of Newspaper's Electronic Version

The electronic versions of newspapers, which have served us for a long time, have drawn our attention from its birth to the course of its development. At the age when internet and computer develop quickly, traditional newspapers as the origin of electronic versions of newspapers have to publish in order to adapt to the present trend of high-speed information transmitting. The thesis aims at explaining the relevant topics of electronic versions of newspapers in two parts.In part one, the author firstly introduces the multimedia advantages electronic versions of newspapers have, which are inherited from computers. All of the relevant media in the multimedia technology use the news-editing devices to digitize the information of character, graph, image, flash, voice, and video frequency and combine all of the information on the interface of PDF, enabling the users'computer to show alternatively all the news in different media forms. Electronic versions of newspapers have greatly changed the traditional method of reading newspapers, fitting to the reading mode on line at the age of information. There are at least two media in the electronic versions of newspapers, consisting the PDF information communicating and transmitting media. As the result, the information of electronic versions of newspapers has some characteristics: diversity of news information's transmitting media, synthesizing of multimedia, digitization, connection to websites, and up-to-date quality.Secondly, the author introduces the three-dimensional characters of news in electronic versions of newspapers. First we can see its three-dimensional characters. As the electronic versions of newspapers, the content of the news conveyed in characters is greatly from the paper-made newspapers. It is the historical trend that nearly all of the electronic versions of newspapers and paper-made newspapers are produced and published by the same medium. And the general rule goes like this: Paper-made newspapers come into being earlier than their electronic versions the same as the fact that children take after their parents. As characters are the commonest mode of news report, electronic versions of newspapers adopt the method and make it better form. Then let us look at the three-dimension of voice and image. It is the interactivities of voice and image. The information of voice and image is transmitted with a striking effect of three-dimension in the electronic version, that is, the interaction between the two parts forms video-specialized space of looking and listening. In order to achieve the three-dimension transmitting of voice and image to get the best transmitting effect as news on TV, electronic versions of newspapers have achieved the following one by one: the use of simultaneous voice, the expanding of the function of broadcast language, and the participation of non-language signals'information. Besides, electronic versions of newspapers further strengthen their three-dimensional advantages through connection of relevant news and index of news information.In the following, the author analyzes the advantage of electronic versions of newspapers'authority when reporting news. From the internet, we know that the amount of Chinese net citizen get the second place in the world, showing we are in the new age of internet's stable and fast development. As a result, the authority of news becomes a critical criterion in people's minds. From the analysis and comparison of the characters of the news section of commercial and entertainment websites, the electronic versions of traditional newspapers, and the independent news websites, the author gets a conclusion that although electronic versions of newspapers and other new websites issue news in internet, they have different attitudes towards the information's reliability. What's more, the different news system, rights, sharing, along with the original different human resource division of the excellent news reporters, make electronic versions of newspapers have the authority and influence as other news websites do. In pare two; the author discusses the interactive improvement from the traditional newspapers to electronic versions of them from the point of view the interactive quality. The change of the"direction"of the interaction of media makes it clear the interactive advantages of electronic versions to paper-made ones. The author takes the electronic version of People's Daily as an example, and lists its interactive functions such as the judging system of sections, the discussion zone for news, the review of recently used index, the specialized-enrollment of its e-mail, the ranking list of daily reading,"Contact us"system etc.Secondly, as transition, the author compares the electronic versions'interactivity of information with that of websites, and predicts its development."Interactive quality"can be classified into 4 grades, that is,"look","scan","use", and"control". So such comparison not only proves the interactive quality, but also reveals the advantage of electronic versions of newspapers as far as mass media concerned.Thirdly, the author compares the information of electronic versions of newspapers and websites from 4 angles:"the common dependence on the technology of computer and internet","the influence of different constitution of structure","the difference of the definitions of mass-media", and"the amount and validity of information". On the basis, the author explains that the electronic versions of newspapers have gradually become mature and they will be perfected in the future. As people get used to electronic versions of newspapers, the investment will be rearranged, as well as the staff will become more professional, making a great increase on the research and development of technology and application and people's easy acceptance of them. On the one hand, the reporting mode will get rid of the dependence on the paper-made newspapers to become ripe. On the other, the development of electronic versions will take the place of the original ones. When the advertisement benefit of electronic versions is more than the critical point of the original ones, electronic versions of newspapers will be in a phrase of high-speed and good developing circulation. With the development of them, more and more news websites who own pre-advantages of transmitting will be mature in a relatively long period. What we should pay attention to is that as they have no original newspapers, it is more difficult for them to develop. However, as the saying goes, gold always shines, they have promising future. There are some reasons for that. In the first place, news websites will adjust the ratio of income to investment, and become more professional in reporting and editing for a long run to improve the news quality step by step till achieve the level of electronic versions of newspapers. Then extend the function of news index searching, analyze the present readers and possible reader groups, use specialized news information to promote electronic business on different levels of news information , bring into full play its flexibility, pass the flourishing period of electronic versions of newspapers in stability, and then catch up with , surpass, and replace electronic versions of newspapers. By all these means, news websites can serve us on and on to wait for the coming of the next media revolution.