American Television News Anchor Star System Research

American television news anchor star system is the unique charm of the mediainthe current media field operation mechanism, and news anchor in the program isrunning in the best representatives of media organizations, values, and a concentratedexpression of the attitude of the media news, the screen on top ofthe news anchor who isbothparties to convey the sound is also the center of the entire public opinion. Themedia give news anchor in society has a high reputation and authority of the use of itsadvantages, the television news industry in the United States and its social developmentare closely linked, therefore, thenews anchor plays an important role in the developmentof American society.With the change of the times, television news anchor and graduallydeveloped into a star as a symbol representative of operating mechanism, resultingTVnews anchor star system. The main focus of the study of this thesis is firstAmericantelevision news anchor star system development experience to analyze the process tomature slowly in the news anchor star system, the news anchor-wearing a halomedium symbols represent a lot has changed, so tracesof the time of radical change, thenews anchor of the star system in the United States is also engraved on the age of thenew social environment and the mediaenvironment. Second, under the United Statesmarket economy as the center ofthe economic system, the news media industry is alsoalways show thecharacteristics of the commercialization of the news anchor star systemhas also become a medium for the development of media commercializationmechanismIn this mechanism contains media talent management mechanism,mediamanagement system of commercial operation and other issues, the thesis focuseson the role of the anchor star system, talent management mechanismand realization ofrelated research, trying to find a TV news anchor star systemwith reasonable talent therelationship between the management mechanism, and thus provide someenlightenment for the reform of China's media industry, and ultimately, the establishment of a news anchor star system with Chinese characteristics.