Research On The Expression Of City Promotional Video

The city image of advertising has appeared for14years of history. The emergence of the city image of advertising is the inevitable result of China's economic and social development. Urban development, policy changes, economic prosperity, people's lives has been presented in its image. The city image of advertising has become another kind of record times works, with the continuous development of China's economic and social.Naturally, The expression of both the discourse of the urban image of the film is not innate, but because of its special production mechanism, the special social background, a special stage of development.In this paper, through case studies and comparative study of the combination method of analysis, select a few typical cases and typical city the city of different ages to specific analysis, in order to find these factors are interactive process. In many factors, economic appeal is its diligently strive after goals, and the will of the state through which became the city image slices of spiritual gist. At the same time, city image slices to build a regional culture, trying to achieve the identification of space.This paper consists of four chapters. The preface includes the origin, combing the research background of this topic, related theories and literature review, research methods and academic significance. The first chapter take the time as the narrative thread outline of Chinese city image of the film development and change of the social factors behind. The second chapter analyzes the causes and manifestations of the expression of the economic discourse of the city image of the film. The third chapter attempts to image analysis, pointed out the gas contains the will of the state. The fourth chapter reveals the city image of how to construct a regional space, let the audience psychology.