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Film-TV Dancing With The Books

Posted on:2013-02-11Degree:MasterType:Thesis
Country:ChinaCandidate:J YangFull Text:PDF
GTID:2218330371993662Subject:Communication
Abstract/Summary:PDF Full Text Request
With the prosperity and development of the mass television media and theever-changing publishing environment,"Picture stories" Time have arrived, as animportant part of the mass communication, film and television media in recent years,production level and screen writer level higher and higher, coupled with expandingcoverage and audience in hot pursuit, resulting in film and television publication of thebook become the one of the important choice of publishing industry out of the distress.Compared to the other books, film books more distinctive, mainly in the specialnature of the process of publishing and distribution as well as books and televisioninteractive. Today's research from books and TV Communication interaction point of viewto study the mutual influence between the books and film and television, film books lackdepth analysis, the lack of order issued by the publishing industry, publishing the wholeprocess perspective, film books produce more fully,specific and operational research.The current depth development of film and television book publishing and the manychallenges facing the research background, proceed to the prevalence and characteristics offilm books, film and television library development in the new era path, and film books inthe present development analyzed to explore the appropriate countermeasures to addressthese issues, some theory to explore how to better adapt to the era of new media to providesome reference for film and television books on the development of film books published.
Keywords/Search Tags:Film and television books, the whole process of publishing, brand
PDF Full Text Request
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