The Research On Network Audio-visual Programmes In China's Mainstream Medium

With the continuous development of Internet technology, our network communication applications are widely used, while both network audio and video programs and the number of Internet users are rapidly increased. In the context of the development of network audio-visual programs, whether the mainstream media audio-visual programs can adapt to the high-speed network development trends becomes a problem. The high speed trend of networlk development, How does the China's mainstream media, network audio and video programs deal with the fierce competition in the future development? These issues will detailedly elaborated in this article.Firstly the article focuses on The combine of the overall status of the Chinese mainstream media, network audio and video programs. Secondly, on the basis of empirical research and quantitative analysis on China network TV, the author analyze the i.Feng and CNTV from the following aspects:the content orientation, composition and characteristics. In this way, we can find out the restrictions on the content factor of the mainstream media and website development. In turn, the author will research the audiences of the mainstream media, network audio and video programs, and finally do more objective thinking on the development of audio-visual programs of the Chinese mainstream media networks, and provide some suggestions for the future development of audio-visual programs in China's mainstream media...