Study On Marriage Program

In2010, an upsurge of dating show has been set off across major national TVs. This kind of reality shows has great impact on the entertainment programs by its interesting game rule, baldly talk, delicate and fashion appearance and incomparable audio-visual enjoyment, which became the fourth peak of marriage program after Marriage Service, Dating Matching, Games and Entertainment. Through introducing the niche theory and ecosystem, the author attempts to inspect marriage program in the perspective of media ecology. The paper finds the show have been continually developing in the dynamic evolution process between the ecological balance and imbalance.This paper can be divided into three parts. The first part mainly reviews the development of marriage program in China and summarizes its four stages, then analyzes its condition of living in the perspective of china and abroad of each stage. The second part, basing on the flourishing reality dating show, explores its living environment, and analyzes the cultural, political and micro-ecological factors affecting its development and its media ecological niches. The third part presents the ecological crisis existing in the interaction among dating show, society and other media and proposes some optimized strategies as follows:setting up a more perfect evaluation system, strengthen copyright protection of program form, establishing leadership accountability system and channel exit system, to optimize program ecological environment; carrying out deeper cooperation with microblog, video sites and other new media; adhering to the service characteristics to realize dislocation competition based on marketing segmentation.