Research On Construction Of The Media's Social Responsibility System In China

The concept of Media's social responsibility has been widely recognized all over the world. However, the current situation in China is not optimistic. The lack of responsibility in press such as "four major harms"(paid news, false reports, vulgarity, bad advertising) cause a significant departure from media's historical mission of the "Watchman", and make continuous corrosion to the foundation of the media.It is important to ensure that the media can fulfill the social responsibility of safeguarding the public interest while obtaining economic benefits. It is proved that implementation of media's social responsibility can not completely rely on the moral sense of the media itself or dependent on the intervention of external forces. A sophisticated system is needed. The premise of building the system is to have a comprehensive, systematic study of the current situation of media's social responsibility system in China, which is the motivation of this study.On the basis of the previous studies, we launched the research of media's social responsibility system in China from several aspects, such as influence factors, system framework, constitute content. In the aspect of influence factors, Special media system, professional philosophy in the Western journalism and the progress of technology with the Internet as the representative, are the most important three, they determined the specificity and effectiveness of the system construction. In the aspect of system framework, this paper analyzed the inner logic of mechanisms for the implementation and specifications from the two dimensions of self-discipline and external discipline. Meanwhile, this paper also revealed the regularity of the evolution of our media social responsibility system by the diachronic study. In the aspect of the content, this research comprehensively studied the specific rules of the social responsibility system in China's media law and self-regulatory system from the connotation of media social responsibility.By adopting literature study, text study, comparative studies and case study, the research has revealed a series of issues such as the "offside" of external discipline and the "Absence" of self-discipline, and the lake of journalism discourse and practice.Based on the institutional environment of China's media and learning from practical experience from the development of Western media, this paper presents some recommendations to build an effective media's social responsibility system:to actively promote the legal construction of the news media, to improve the professional level of institution building, to strengthen the building of the Internet social responsibility system and so on.