Government Performance And Its Risk On TV Content Industry Chain Development

TV content industry initially attached to the television industry. Untilthe early 21st century, it gradually becomes independent. During the growthof the industrial chain, information asymmetry, market failure andmonopoly, leading TV content industry chain can not optimally allocateresources. In order to sustained, the government needs intervention andregulation of the growth of TV content industry chain.The relationship between government act and the growth of TV contentindustry chain are mutually reinforcing and interdependent. The growth ofTV content industry chain needs the government's action and guidance. Thegovernment has the motives and desires to regulate television contentindustry. Various stages of the industry chain and government behaviorhave closely relationship. Infancy, the government passively allow themarket allocation of resources. The initial development period, theGovernment promotes the industry chain development throughadministrative integration. The transformation growth period, thegovernment turned to overcome market failure. The mature period,government action indirectly interfere the industry chain.Government behavior includes the legal means, economic means,administrative methods, technical methods, culture methods. Governmentaction should not be exhaustive, but should be based on its capacity, thepublic needs and characteristics of the industry chain structure. Also weneed to avoid multiple benefits under the premise of selectiveimplementation. Government's behavior involved in the supervision of themedia content industry, the supply of public goods and services, supply ofindustrial system, the maintenance of the market environment.Under the current system, government behavior chain is facing manycontradictions and conflicts. The chain can be separated into the networktransmission characteristics of a monopoly system and competitivecharacteristics of content integration system. In the network transmissionsystem, the government logic is: minimize the interests of government andenterprise, maximize the public interest, sorted out the interests ofgovernment and enterprise alliances. Means of the government behavior is to supervise TV content industry's industrial system, property system, theprice of public goods, and to regulate media's public behavior. The timeperiod, the government action should be sustained. The content integrationsystem, the government should balance the industrial interests and publicinterests, led the Government to enhance the interests of the public interest.Government behavior is to provide the means of implementation of marketsystem, safeguarding market order, monitor the media of public behavior. Intime, government should appropriate intervene before the interim andappropriate exit in the late period.The risk of government action that may be encountered such asgovernment deadweight loss, crowding out the policy, technicalrent-seeking risk, the system of government failure risk. This is mainlybecause the government faces multiple functions, multiple interests, andconflicts of different economic system, and the lack of effective supervisionof government actions also contributed to an important incentive for therisk of government action. The government can define the behavior ofadministrative responsibility, legal way to establish a government policycoordination mechanism to strengthen the supervision of governmenttechnical behavior, removing protectionist barriers and other means toresolve the local government behavior risk.