SNS Site Profitable Model Of China

Data show that China SNS market in 2010 reached 216 million subscribers, and is expected to reach 269 million by 2011.On the profit point of view, SNS website development is not optimistic. Many SNS site in China is still struggling and even closing down. July 1,2010, "360" was closed down, July 30, "ant" network have to close business.In fact, they are only a microcosm of the entire industry, SNS industry did not find stable profit model.In the field of communication, SNS research has focused on the simple mode of transmission, few studies focus on aspects of the profit model of communication research. In fact, the propagation characteristics have a close relationship with the profit model.As a new thing, SNS has its own unique propagation characteristics. Based on these propagation characteristics is also required the appropriate profit model. How to establish a link between the two, making it an organic whole will be the key of paper.Through a case study on "KaiXin" network to find the perfect SNS profit model, and hope for providing some enlightenment to other SNS sites...