Research Of Regional Marketanalysis System

With the rapid development of mobile communications market, To county administrative marketing area differentiate already cannot satisfy the market expansion and fine management requirements.IT become the trend of the market operation work to cut the city for multiple marketing subdivide area.To achieve this goal, The more commonly used in the current online analysis and GIS software were compared, the final choice as MOLAP with ARCGIS data analysis and presentation tool for mobile regional market analysis system. The first time network analysis and market analysis combined, Regionalization of the management philosophy through the base station area and regional management and competition in the market together, to achieve a comprehensive analysis of the data. Prior to this, it fully researches the needs of the various production units, and demand through various dimensions of the report show optional for data processing and data base identification algorithm is repeatedly demonstrated, the final OK to the customer network, to pay fees, call the weighted identification of multiple dimensions, to ensure the accuracy of the data, assessment of fairness.With the system, the sector can promptly put all kinds of business data of regional down into the hall, agents.Each department can support within the area of the marketing process for the whole of the monitoring, all the administrators can master from different Angle to systematic analysis, put forward the improvement measures, urged relevant offices, agents and areas for cooperation of each professional team and take measures for improvement, and synchronize the implementation and improvement measures to make the marketing inspection, measures to get accurate landed, ensure problem really get completely solved, Operating indexes have further improved.