| Along with growing prosperity of the livelihood TV news columns in our country, problems as homogenization becomes more and more prominent, which was criticized by scholars and practitioners. In front of the bottleneck and crise, the livelihood TV news columns are actively looking for means in practice, and shaping a type differentiation development tendency that get attention.This thesis aims to analysis and conclude the root causes, characteristics of type differentiation, and discuss the innate character of it based on media ecology, then unscramble the new development tendency in livelihood TV news columns. This thesis is mainly divided into there chapers. The first chaper starts from the homogenization problems in livelihood TV news columns. Taking six livelihood TV news columns in Wuhan for example, empirical research is used in chaper two. Chaper three will deeply unscramle the innate character of type differentiation phenomenon based on media ecology.As for livelihood TV news columns, homogenization is not only a ecological crise but also a opportunity. Along with the development process of type differentiation, more and more development power and space will be get by livelihood TV news columns in the future. |
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