Implementation And Application Design Of Nanjing Telecom On-Line Business Hall User's Behavior Analysis System

Nanjing telecom business hall online behavior analysis system was designed based on the data warehouse (DW), data mining (DM) as a tool to realize the telecommunication marketing, auxiliary decision-making, solve the problem of online business hall of business development.The traditional business support system for telecommunication business support system (BSS) acceptance, in the past to bear a considerable part of customer relationship management. But with the expansion of business, customer group is increasingly complex, the BSS system can not be timely access to user information, can not be real-time data analysis, to adjust the marketing strategy according to the market situation of weakness is more obvious. The market demands the introduction of the new system, to achieve real-time analysis functional requirements.This article mainly elaborated the Nanjing Telecom on-line business hall behavior analysis system design, implementation and application of. From the background and significance of the subject's hands, analysis of the project background and the significance, introduced the theoretical basis of system design, through the project requirement analysis, design and implementation scheme is determined, and the data structure and the report in detail.In the design of the use of Java, Oracle as the basis of database development tool, using Cognos as user interface design, the use of Clementine for process control. The design of interface and convenient operation, high query efficiency, in promoting the real-time analysis of the speed of the premise, to ensure accurate and effective marketing data analysis. The system debugging and acceptance, has been delivered for use. The system runs stably and reliably, meet the requirements of the technical indicators of system development.This system has been put into use, focusing on promotion net hall acti vi ty, improve network hall business accept quantity, improve enterprise marketing development and success rate. Business hall online user behavior analysis system for the implementation of the project, is the first province to behavior analysis system automatic processing system, give an enterprise to bring each year more than one million yuan economic benefits.