On The Wall Street Journal, "Chinese Enterprises Media Framework

With the increasing overall national strength, the influence of China on global economic, political, diplomatic and other aspects is increasing, and national image also becomes more and more important to Chinese society's development. The image of national economy is an important aspect in the image of the country, and economic behaviors of enterprises play an important role in the image of the national economy, so the image of Chinese enterprises is part of the national economic image. As a result, the image of Chinese enterprises in the foreign media becomes especially important. The Wall Street Journal is a well noted financial media in the Western world. It can help understand how Western newspaper shape the media image of Chinese enterprises by studying its framework in reporting Chinese enterprises.In this thesis, in the basis of literature summarizing and media frame theory, the reports about Chinese enterprises in"corporate news"in Wall Street Journal are the study samples. The thesis uses issues framework analysis approach, starting with a holistic framework for the media set, and then analyzing the media framework of Chinese enterprises in two aspects, namely economic framework and ownership framework, to understand the media image of Chinese enterprises in Western newspaper. Then, the study will discusses the status of external communication and possible countermeasures for Chinese enterprises, and finally it can add to the construction of Chinese national economic media image.This paper studies Chinese enterprises as a clear target, and attempts to reflect the Chinese national economic image in the aspect of Chinese enterprises. It may be a new research idea about studying national economic image and it has some theoretical significance. In the context of globalization, studying the Western media image of Chinese enterprises is important for Chinese companies to go out to the world and it is also essential to lay brands of Chinese enterprises. So the study of the media construction of Chinese enterprises in Western media is of very great practical significance.