Brand Construction Of Talent-search TV Show In Audience Study

Since 2002 the Fox Broadcasting Company broadcast a Talent-search TV Show named"American idol", it set up a worldwide Talent-search TV Show boom. Then, since the ETV holds"Super Boy"in 2003, the new program form has developed rapidly, from CCTV to local TV, almost every channel has a Talent-search TV Show with different contents but the same form, this program form has gradually from marginal to mainstream. But as other successful programs forms, Talent-search TV Show is also facing serious test of homogenization, in order to maintain the program vitality, the brand construction in the audience as the core will become its way out.After almost 10 years'develop, in our country,Talent-search TV Show's localization is laudable,but there are still some shortcomings must be further studied. Although the TV program makers all know the importance of audience study and brand construction, they do not put the attention into program practice. In this paper, I based on the study of the audience, use related theory of communication, brand, sociology, psychology, also with specific cases of China, sorting out audience ideas of brand construction of Talent-search TV Shows. It is from the three aspects of psychological, attitude and behavior to make an in-depth audience analysis and with specific cases to probe the inner relationship between Talent-search TV Show and TV ratings. Based on the analysis, I use"Super Girl"as individual case, analysis brand construction of Talent-search TV show in our country. Through the combine audience study with brand construction, I hope this paper will provide certain reference for Talent-search TV Show in China.