Research On The Industry Of Jilin's Newspaper Ads

Newspaper's feature is high frequency, large quantities and spread fast. Therefore, relying on the newspaper as carrier,newspaper ads published timely, easy to read and reread, advertising effect is obvious. Newspaper ads easy to remember and preserve ,their life span can be extended to read. Newspaper Media established the authenticity of the news,the natural authority will be extend to the ads,make the people have a higher reliability of ads content .The regional newspaper publish determine the newspaper ad has a strong geographical targeted of radiation scope, and the reading habits of the audience, determined the audience of newspaper ads are relatively stable. This is helpful for advertisers maintain the customer loyalty, and explore the potential consumer group. In short, the newspaper ads still has its unique advantages than other forms of advertising media, it plays an important role in the development of advertising industry.With the development of social economic and advertising industry,newspaper ads in the province of Jilin Province has played an increasingly important role in the advertising business. the Study of Jilin Newspaper advertising industry will not only help to increase the business volume, standardized the behavior of newspaper ads, promoting the healthy development of Jilin Province, and even more conducive to promoting the development of national newspaper advertising industry, thereby promoting the economic development. Firstly, this paper start with the concept of advertising industry,defined and proposed the content of the newspaper advertising industry. Newspaper advertising industry including advertisers, newspapers, newspaper groups and newspaper advertising production companies, newspapers advertising agencies, media companies and audience. Then, make the analysis of the Jilin newspaper advertising industry, economic environment and industry environment. In a further analysis,from a view of market concentration, industry behavior and market performance,discuss the industrial organization of Newspaper advertising industry in Jilin Province. Concluded that, the newspaper advertising industry in Jilin Province is an oligopoly market structure.The research of newspaper advertising industry of Jilin Province, will improve the theoretical system of advertising segments industry , enrich the content of the advertising industry. Meanwhile, the research of newspaper advertising industry of Jilin Province,will help the development of newspaper advertising industry in less developed regions.