The Negative Behavior Of Internet Users In The Network Communication Research

With the development of Net-Media, internet transmission has been developed fast as a bran-new modernization mode of transmission. During the process of internet transmission, the netizen are not only the simple information receiver, but also given more right and freedom to take part in the process of internet transmission more actively. Some negative behavior of netizen has emerged during this process at the same time. In the text based on the different identity of netizen in the internet, the negative behavior of netizen is divided into two types: the negative behavior shown by the netizen as group members and the negative behavior shown by the citizen as independent individual, which are analyzed and discussed in detail through some classic internet events. Based on these, the generation reason and generated negative effect of these negative behaviors are discussed through three aspects of netizen-self, media and society, finally the scheme guiding netizen behavior correctly is proposed through two aspects of"autonomy"and"heteronomy".