The University's Network Control And Guidance Of Public Opinion

Now, Chinese university internet public opinion and sentiments have entered rapiddevelopment period. The university internet public opinion and sentiments have manyadvantages, such as they are advantageous for college students to express their truethoughts, they are advantageous for university administrators to accurately grasp theaspirations of students, provide important references for scientific decision-making foruniversity administrators, and promote the supervision to university teachingmanagement, through the "opinion leaders", it can dilute the radical remarks, and easethe conflicts between college students and school. But at the same time, the universityinternet public opinion and sentiments have still many inadequacies. For example, as theuniversity network public opinion and sentiments lack the managers, it results the spreadof university internet network false and bad information. Based on this, how to controland guide university internet public opinion and sentiments is particularly important.This paper is divided into six chapters Chapter1mainly introduces the researchbackground, domestic and foreign research status, significance and researchmethods.Chaper2elaborates the related theories of university internet public opinion andsentiments, it systematically introduces the concepts, contents and characteristics ofuniversity internet public opinion and sentiments. Chapter3starts from a universityinternet public opinion and sentiments survey report of university internet public opinionand sentiments, on the basis of analyzing the university internet public opinion andsentiments survey repots, combined with the social hot issues, it analyzes the currentconditions and causes of university internet public opinion and sentiments. Chapter4putforwards the control and guidance principle of university internet public opinion andsentiments. Chapter5put forward my own advices to how to construct universityinternet public opinion and sentiments control and guidance mechanisms, they are toestablish the coordination, communication, and management guarantee of universityinternet public opinion and sentiments, university internet public opinion and sentimentsinformation collection and feedback, university internet public opinion and sentiments crisis emergency warning and handling and so on university internet public opinioncontrol and guidance mechanisms. Chapter6is the summary of this paper.The innovation of this paper is to apply the theoretical knowledge of psychology,public opinion and sociology, analyze and research university internet public opinion andsentiments, and through the field surveys and survey reports analysis, reveal the currentconditions and causes of university internet public opinion and sentiments, on this basis,it proposes how to construct the control and guidance mechanism of university internetpublic opinion and sentiments.