The Research On Gamificational Experience Design Of Internet Brand

With the development of the Internet information, experience of economy era, brand-marketing ,diversity of individual choices, as well as the rise of Gamificational Experience, Gamificational Experience has been a communication strategy. It can realize the difference with strategy, shape the brand personality, and create brand experience.In this paper, Gamificational Experience can be an entry point, with psychology,communications,design, branding as the theoretical basis.Then, we discuss the brand in the network environment. Gamificational Experience is a way of brand communication and brand strategies, emotional and personality in shaping the brand has obvious advantages. Then the gamification experience can be classified as the type s:knowledge and learning, entertainment, DIY, wisdom, challenge-based, emotion-based communication, stories and events,etc. Combination of different practical case studies, Then ,we analyse the emotional appeals, customers and design principles.These all aim to build a bridge between theory and practice of gamification experience.Meanwhile,the research of gamification experience can make a good reference for the the network-based communication strategy.