The Research On The Impact Of Console Gamification Design To Users' Flow Experience Based On SOR Theory

In recent years,GAME has gradually come to the spotlight as a special kind of cultural product with the help of social culture.Console game has received extensive attention from the market and academic industry as a typical representative of the game.At present,Chinese console game market stays at a rather delicate state.On the one hand,Chinese game market continues to expand.Players' demand continues to grow while copyright awareness and payment awareness begin to take root in more and more people's minds.On the other hand,game market is full of gold and stone.When successive production attract the attention of players,more speculators and victims have become the burning grass under the fiery wave.Chinese console game industry hasn't correctly grasped the consumers' inner demands.Game design itself should be treated as the art forms such as literature and art.It should have its own systematic system.However,as the pace of practice is much faster than the development of the theory,it is necessary to obtain the support from the society because of the lack of theoretical support.At the same time,the theoretical research process of gamification also faces many challenges.As functional games and educational games continue to gain social attention,there are only a few of games that have been implemented in the real estate.The gamification theory itself lacks the experience from commercial games.After all,why do it and how to do it are two parallel problems.As a quasi-employee in the game industry,the author chooses to study gamification design theory from the perspective of consumer psychology and behavior.This paper chooses SOR theory as the core framework.According to the feedback of players and the division of industry,from the three aspects of system gameplay,interactive environment and copywriting plot,the influence of game-perceived game design elements on the immersive game experience is explained,and then the player is changed for a certain manufacturer.The brand awareness of a studio can also achieve a win-win situation in sales while gaining word of mouth.After in-depth discussion with core players and practitioners,the author identified seven relevant hypotheses based on the references and developed questionnaires so as to recovered 216 valid data based on the literature and interview results.After analyzing the reliability and validity of the questionnaire,the author conducted correlation analysis and regression analysis on the data and determined the correlation between design elements,immersive experience and brand loyalty.The assumptions are all correct and satisfy the SOR model theory.Based on the hypothetical conclusion of verification,the author chooses 'The Legend of Zelda:The Breath of Wild' as a theoretical case study to show the application of relevant design theory in practice.Finally,the author provides a variety of suggestions and measures based on the existing problems of the game industry and hopes to provide reference and help for the development of the industry.