RFID Project Development Strategy Research Of CSIC Group

RFID(Radio Frequency Identification) project development strategy planning is China Shipbuilding Industry Corporation electronic information industry planning part of watchkeeping during the 12th five "planning group", group management existing RFID project development based on the industry planning, this paper emphatically do was based on this background on RFID project research.This paper studies process to take the data collection, research, such as depth interview method, always adhere to the analysis question, ask questions, solve the problem of research. Firstly the RFID the sunrise industry development, the paper analyses the present situation in the analytical process focuses on the industry's stage of development, has the industry in the development environment and macro policies, whole industry chain and in each field in the position, the industry chain in the development course and the problems existing in the etc undertake to systematically summarized and analyzed. Secondly, in the industrial development trend prediction, then emphatically to five years of market scale and potential of industrial structure is analyzed, and then to the industrial chain fields faced domestic and international main competitors and potential competitors conducted a detailed analysis, should accomplish the mutant, awareness.Based on the above analysis, proposed in RFID industry group key fields of core industries to advance layout, must take "the three" breakthrough promoting industrial chain perfection and strong strategic objectives. by using the ramming, development and stronger three phases of the ladder of business development path. Finally from the strategic human resources, marketing strategy, the group control strategy based on EVA such three aspects, formulated a series of strategic target realization safeguard measures.