Commercial Retail Enterprise Management Information System Design

With the accession to the WTO, China commodity circulation field is undergoing many changes, such as resource integration, chain operation. With the expansion of business, many traditional commercial retails enterprise informatization construction, especially the increase in information base of e-commerce development. Traditional domestic commercial retails enterprise in management information system the most pressing needs to solve enterprise operation and management, product promotion and marketing problems. Traditional domestic commercial retails enterprise informatization demand characteristics can be summarized as, one is urgently needed by the market information, enhance understanding business sales ability, Second is the hope that more and more customers by means of information, expanding enterprise influence, Three is to use information technology to reduce cost, improve service efficiency of human, Four is used for enterprise management of information technology, grasps management, improve work efficiency.This paper designs the commercial retails enterprise management information system in the mainstream business management system based on the technology integration and innovation, make full use of mobile information technology, ERP management process and enterprise electronic commerce organically, and greatly increase the business management system in the process of enterprise operation that promoting effect. In the enterprise culture and selling products, the publicity of the fusion of mobile communication technology, the text in designated areas of mobile phone users will be issued to the various publicity systems. In this design direction of e-commerce shopping website in the traditional mode of integration and based on small commodities trading, realizing the function of SMS messages, automation of all marketing. In the enterprise internal management and customer care, system design and system function of the message interaction of notice issued to timing, notice or holiday blessing. This is a traditional business management system can realize, through a large number of mobile communication technology, it can achieve customer care and commercial advertising, promotion enterprise and core competitiveness.