Investigation And Analysis Of MicroBlog Users Of Sina Based On "Uses And Gratifications"

In this paper, the concept of microblog, characteristics and development status and description made a comb, and from the uses and gratifications theory point of view, to Sina microblog, for example, users of Sina microblog composition, characteristics, usage behavior and the use of motivation Systematic investigation and analysis, visit Sina microblog users to use and to meet the situation, so that Sina microblog to meet users'demand problems, and to address these issues propose appropriate countermeasures to the microblog operators corresponding data And conclusions, so as to provide more convenient microblog, and more attentive service, from the big picture, and more conducive to microblog sound development in China.