Transition Media And Environmental Ngo Relations Research

In this paper, the main study is the relationship between the media and environmental protection NGO during the transformation in China by describing the relationships and the background of the relationship development to find out more about the relationships. On one hand, in the author's opinion, the media promotes the social medialization and plays a very important role in the construction of social structure and of sub-systems, such as political, economics and culture systems during the social transformation. On the other hand, it is the reconstruction of social structure, the release of the public needs and the increased social strength and economics what promote the media development and transformation. This paper is trying to find the principles and laws of the media operation by study the relationship between the media and environmental protection NGO and tracking the changed function of media and transformation of media at the stage of social transformation in China.From the author's perspective, the relationship between the environmental protection NGO and the media experienced 3 stages. In the earlier 1980s, the environmental NGO adventured as a sensitive new thing and was ignored by the media. As the government changes its own function by macro control, the media started to work as a tool of promoting the socialist market economy system construction and of monitoring the process of government transformation. On one hand, the media need the public's perspective and the justified resources which can be provided by environmental protection NGO. On the other hand, environmental protection NGO has to co-work with the media to get some influences for its action limits. However, there is only way for environmental protection NGO to be part of the government decider, and the way is intermittent and occasional. So there is no expectation to have some policy. At this present stage, the co-work between the media and the environmental protection NGO is occasional, casual and based on a single case. The early 20th century, the media and the NGO started a positive and further cooperation and made it to be a sustainable power to promote the development of the society with the increase of activities of environmental protection NGO, the increase of the NGO's power, and the increase of the public demands during the media transformation. In the end, this paper have some expectations on how to develop the relationship between the media and NGO and have some thinking on how to have a better cooperation.