The Role Of The Mass Media In The Communication Of Environmental Protection In China

21st century, human society should be highly concerned about environmental issues century, because the environmental degradation has been impact to human's survival and development. With the frequent occurrence of environmental hazards, environmental protection growing sport, government, non-governmental organizations, the public and the mass media have been incorporated into the areas of environmental protection. Each of them plays a role and assumes the responsibility in the communication of environmental protection. And one of the mass media as the most widely used in contemporary media, the communication of information in the environmental protection activity played an important role. In this paper, starting from the communication of environmental protection, communication of study and application of the theories of ethics is been used to logically clarify the mass media in the communication of environmental protection commitment in the role of the various items which, as well as how effectively the mass media to play its active role in function, at the same time reduced impede the function of its negative role, and on this basis, the mass media to enhance the capacity of environmental protection role in the communication of some of the recommendations.The main part of the first article defines the concept of the spread of environmental protection and the rise of the spread of environmental protection and development. On the basis of the concept of the environment news, has been made. In this paper, the concept of the communication of environmental protection is an information activities, which through interpersonal act, group, organization, mass media and other media, environmental information is been spread. The communication of the main body can be the mass media, public, government and non-governmental environmental protection organizations. The communication of the contents includes the state of the environment, environmental crisis, environmental incidents, environmental, cultural, environmental awareness, environmental decision-making, environmental protection legal system, environmental protection industries, and public participation of all relevant information related to environmental protection. The rise of the spread of environmental protection and development are mainly described as an increasingly prominent environmental issues, environmental protection growing the sport, as well as the extensive involvement of the mass media, making the concept of environmental protection and human behavior into every corner of society, and in this based on the spread of mass media in environmental protection an important role.Key part of this article are the mass media for communication of environmental protection at the important position, the communication of environmental protection in the mass media which played a specific role in the spread, and how its function operate and influence the behavior of the audience. The main roles of the mass media are: First, the natural environment watcher and the public opinion guider of the environmental protection. As a natural environment watcher, the mass media help human to recognize the complexity of the natural environment which can enable them to fully adjust the current changes. In this process, the mass media provide the substantial environmental changes and other relevant information to audiences. The mass media as an environmental protection role in guiding public opinion is that it carried out by the surrounding environment of the information and interpretation of selection is effectively the social function of the contact. Deviant behavior through the mass media exposure to reinforce the social norms to help the whole society to reach a consensus and prevent possible threats to social stability, but also often reflect and management of public opinion and expression; second, environmental protection public information platform providers and environmental protection regulations and policies of the call agents. The mass media to disseminate environmental protection at the first release as a public information platform for the government, enterprises, non-governmental organizations, environmental protection, such as the strength of public communication of environmental information. Secondly, As an information exchange platform, the mass media to guide the government, enterprises, non-governmental organizations, members of the public to discuss the issues on environmental protection freely. At the same time, the mass media by a major environmental problem in time to the views of environmental protection at all levels to carry out rapid and comprehensive reflection of the government, through the pressure of public opinion to promote environmental protection laws and regulations, policy formulation and effective implementation; third, environmental and cultural value shaper and the public advocator of eco-aesthetic. Through the mass media on a wide range of ecological culture, effective communication, will be implanted into each of the ecological and cultural awareness among the people, so that on the natural "awe" feeling into the socio-cultural, a social identity, then to protect the environment not only in the sense of existence as a loose group in some internal, but also the impact of society as a whole acts as a tremendous force. In this era of environmental protection, mass media audience by leading eco-aesthetic, natural and calm mind to appreciate the beauty of the natural environment, both for environmental protection or human self-improvement, will be of great benefit.Finally is the article in the mass media to disseminate environmental protection in these roles may lead to some negative features make the corresponding analysis and summing up, mainly, "Pseudo-environment" caused by impeding the communication of information and the "media trial" caused by functional obstruction, and at raised on this foundation to strengthen the function of the mass media play a role in the three proposals: firstly, the media practitioners to disseminate the concept of environmental protection of its own updates, from the Chinese people look for local culture and nature in harmony the concept of environmental protection, and have a contemporary environment justice and the risk of the spread of awareness of science and technology; secondly, it is necessary to strengthen environmental protection for media practitioners and related scientific knowledge and flexible application; finally it is necessary to strengthen the mass media with the Government, public and non-governmental organizations in environmental protection between the contact and cooperation, make joint efforts to better achieve the purpose of the dissemination of environmental protection.