A Study On The Media Logic Ofenvironmental Protection NGO Inenvironmental Rights Protection Events

As a global common problem,environmental protection NGO plays an important role in environmental events.As a media society today,environmental protection NGO are also trying to use the media to try to connect the public,media,government and other organizations to pay attention to environmental problems,promote the solution of environmental events,in recent years has been effective,but there are still some shortcomings in the actual operation.Based on the theory of media society,media logic,participatory democracy and so on,this paper discusses how environmental protection NGO use media voice in environmental protection events and form "co-meaning construction ".The study concluded that:In the "Green Peacock incident ",the environmental protection NGO took the initiative to voice,through " concerned reports —— forming the topic —— causing public opinion " three stages,finally let this environmental event threatening the survival of wildlife can be suspended.Environmental protection NGO plays a major role in environmental protection incidents.Environmental protection NGO timely release of environmental problems through social media through the media can quickly attract the attention and participation of many parties,form "agreement ",and effectively promote the resolution of events.According to the performance of environmental protection NGO using media,there are still some shortcomings: the use of social media in the form of content dissemination is not enough,the main body of attention has a certain one-sidedness,and the interaction with the public has a certain deficiency,so that the formation of "agreement" has not reached an ideal state.According to the research,in the media society today,environmental protection NGO should improve media literacy,accurately depict user portraits,highlight environmental issues,and strive to shape the common memory of environmental protection.