The Research About Our Country Of Public Emergencies Of The Public-Service Advertisements Emergency Management

After years of reform and opening up, China's economy has grown rapidly, but following the social strata contradiction was also increasing; On the other hand with the advancement of globalization, the global political, economic, cultural exchange and penetration, along with growing political and cultural conflicts also appears gradually; And in recent years the disaster caused by natural disasters in full explanation, China is now in a lot of public emergencies. How to strengthen the emergency management, improve the prevention and public emergencies, is the ability to construct a socialist harmonious society's important content, is also fully fulfill their government function, improve the urgent demand of the administrative ability.Welfare advertisement publicity, guide as government an effective way of public opinion in our country should, in the process of public emergencies is playing an increasingly important role. At present, China's welfare advertisement mechanism of core and leading power is undoubtedly the government, but because the government for welfare advertisement, the attention of relatively low recognition of the importance of welfare advertisement is insufficient, thus affecting the public service ads in public emergency incidents in which important function display. Compared with foreign countries, China welfare advertisement operation mechanism is still not perfect, lack of special advertisement management agencies to undertake system effective management. So when sudden public events occur, our advertisement appears some flat-footed, the process in coping with showed a lot of problems. Our government should attaches great importance to this problem, make great efforts to perfect our country public welfare advertisement operation mechanism, strengthen the public welfare advertisement emergency management work, thus maximize welfare advertisement due effect on the society.This article mainly divided into four parts. First is the introduction section of this paper research topic selection, and explains the meaning, and in the light of the former related research targets for the research of comb, paved a theoretical platform.Second is the main body part, main point's three chapters.The first chapter of our public emergencies and the overall welfare advertisement, analyzes the Outlines of public emergencies of welfare advertisement advertisement in development situation and public events will play an important role in.Chapter 2 launch analyzes our country to welfare advertisement should present situation of public emergencies, including in recent years in public emergency's progress and advertisement are still existing problem, and points out that the existing enterprise welfare advertisement major commercial breath dense, the lack of public service ads warning mechanism, public welfare advertisement activity cannot orderly manner and public welfare advertising theme, and limited out why these problems.The third chapter basis in chapter 2 of the question and the reason analysis, pointed out that our country public emergencies welfare advertisement the necessity and urgency of emergency management, combining the successful experience of both at home and abroad, discusses the future development of the welfare advertisement road.Finally, the part is the epilogue part of our country from on macroscopic advertisement was summarized, the current situation and summarizes welfare advertisement should the effective path public events.