The Research And Application Of Credibility For E-Commerce Website

In recent years, e-commerce as a new kind business mode, has got much attention in social circles. However, with the expansion of electronic commerce market, the crisis of confidence in e-commerce is constantly emerging, such as personal information leaked, internet fraud, account stolen. Customer can not choice an e-commerce website with high credible degree to do shopping, due to the limitations of their selective capability. Consider all the reasons above, this study has made research and exploration on the credibility evaluation of e-commerce website, based on the software engineering and information security. First, the paper introduces the development present situation of e-commerce and points out that the need for credibility evaluation of e-commerce website is increasingly urgent. Second, the credibility evaluation model of e-commerce website is set up based on the existing research achievements, which is establishing an index system of e-commerce website's credibility evaluation ,and using fuzzy grey comprehensive evaluation to evaluate the targeted website. Third, a system prototype is established to evaluate the e-commerce site'credibility, based on the credibility evaluation model and using software engineering techniques. Finally, the function of the system is tested (The A and B e-commerce website are evaluated through this system.) and the horizontal and vertical analysis of the test result is made to make a final conclusion, that the system can effectively evaluate the credibility of e-commerce website.