The Research On The Formation Mechanism Of Network Public Opinion

With the development of society, the Internet has spread to every person we, we become an integral part of daily life. Internet users in the virtual world of net to exchange information and speech, gradually formed a stream of new public opinion strength. This force affecting our economic and political life, even become the important participant important events.This paper on the basis of previous studies, comprehensive use of communication, public opinion, social psychology discipline theory and method, Representative figures with program genre forward kelader ? King four steps theory and public opinion in the form of public opinion scholar liu jianming three stages theory as the theoretical basis, In recent network for the study of early hot issues material, The formation process of network public opinion is divided into: latent stage, stage of formation and influence public opinion field phases and analyse each stage of subject, content and form mode. analyzing the formation of the public opinion network: subject, object and carrier; researching the formation of the public opinion network :the objective factors, subjective factors and technical factors .Obtained the formation mechanism of network public opinion the overall framework: the first to have an issue occurs, the issue must be the hot issues by the public, can cause attention; BBS administrator screening via set-top, or network pushs the attention after planning issues, controversial, because the characteristics of network itself and users of psychological factors make rapid warming issues, shape opinion field; With the improvement of traditional media attention, and all elites have flocked to join to the event for depth excavation and public opinion report, public opinion, the subject further expand influence of real society, social decision-making or managers come forward, intervention of events, make public opinion subside, or event handling undeserved, reignite opinion until the opinion subsided. In order to guide the healthy development and maintenance of Internet public opinion of social harmony and stability provides theory basis. In order to guide the healthy development and maintenance of Internet public opinion of social harmony and stability provides theory basis.