Model The Internet Public Opinion And Analysis Internet Users

At present, China's network of public opinion research and monitoring body is the use of multiple techniques such as computer and network monitoring platform to establish the public opinion, directed by collecting real-time Internet news, forums, blog and other sources of information, extract the relevant elements of public opinion, public opinion and public opinion focus sensitive issues, to the trend of public opinion judged the network. The network channels of public opinion formation and dissemination of many Internet users involves the topic under discussion covering all aspects of society, flexibility and strong, so pure technical means of public opinion through the effective extraction of information there is a certain difficulty.Through content analysis of network events of public opinion, public opinion on specific network events tracking the spread of the process of statistical analysis, including the event duration, traditional media and online media coverage intensity, the emotional tendency of Internet users and so on. After the establishment of evaluation index system, to integrate these data to simulate a network of public opinion formation and diffusion model, the network model diagram stage of public opinion and public opinion, the development of a representative of the four stages into the analysis were to build a complete evolution of public opinion process.In the event of network public opinion research found that the process of network events in the dissemination of Internet users have very high participation of Internet users participate in an interactive network of public opinion have a strong momentum, and promoted the development of the situation and caused a very strong social impact. Understand the users to understand the characteristics of Internet users will be judged on the network and control public opinion is very helpful.Integrated network of public opinion model and the network of public opinion in the users analysis, the paper concludes that some of Response Network public opinion event strategy to the next emerging network of public opinion the incident, the model and the response can effectively improve government agencies and enterprise network public opinion mastery and control, the rapid completion of the crisis public relations.