| The information era of this article refers to the historical period from mid-1990s up to now. During this period,informatization is developing rapidly in China,change with each passing day,and affects more and more on all fields on social life.Informatization is the outstanding aspect of our times that we live.The representative of informatization is the internet,internet via its huge information capacity,shortcut transmission rate,high openness and interaction impel the social thoughts and culture,stake and form of Organization diverse and complicated.The internet of the info-era brings not only the passer of simple meaning to the news media and it possesses the meaning itself.The function of theirs combine graduallycommunication of media and capbility of creative meaning,which makes media not only carrier of social culture,but its social cultural target. They become symbol of a kind of synthesis of social cultural consciousness, and social cultural pattern,whose development promotes increment of cultyral content.The info-era makes media and social be an intact Dual Control System. On one hand,media possesses powerful social force and marketing force,which has the capacity of the society; on the other hand,because of the capacity,the media can always be controlled by society,all factors also affect the mediaTo explain that the social control function of the medium, the market to the medium control, we necessarily analyzes social impact factor of the medium social control function and the medium marketing operation. Medium sociology is a young edge subject which was overlapped from the Sociology and Mass Communication after the mid-20th century, was called "Communication Sociology".It is based on the Sociology and Mass Communication's elementary theory, analyzes,explains and studies all problems between the medium and the society,or by utilizing the sociological theory,to analyze all problems of the social interaction and mutual influence on communication process,research medium. The information era brings the huge economic value which stimulates fast development of the content supply organization, and its operation pattern will also have the influence on the traditional medium industry operation pattern. It is important and urgent question which awaits to be solved on how to fully use the positive influence and efficiently control negative influence of the information era, the related research can control for the future to the communication of information era and ensure that the more perfect management plan provides the valuable material and research foundation. Along with the rapid expanding of information era, it has led the social culture and ideology significant transformation and this kind of transformation has affected China's leaders present, the journalism, the journalists, people and so on. This article mainly takes Communist Party of China's news view after Internet has appeared in 1987 in China as the object of study, It manifests several generations of national leaders such as Deng Xiaoping, Jiang Zemin, Hu Jintao elaborate the press work under the new historic condition. This article is devided into three parts:the opportunity and challenge that the information era brings about to the Maxism news view,and the Maxism news view and the development and effect that the information era brings about to the Maxism news view. This paper systematically summarizes that the Marxism news thought's development path from formation condition to the social effect in the information era in China, This paper concludes 3 main essentials:The opportunity and the challenge are the icharacteristics of the info-era, the economics,politics,culture and the social conditions have decided the Marxism news view innovation; logical organization have decided Marxism news view content innovation of the info-era:it has manifested political values of the Contemporary China Marxism news thought; the influence function refers to under the information era, China Marxism news view, both interact and mutual influence, the guiding sense which develops to the socialism news Communication enterprise. Thus develops for the Chinese socialism journalism. The purpose for researching China Marxism news view in the info-era lies in how Is China's journalism better construct the cause of socialism with Chinese characteristics to serve under China Marxism news thought's instruction. And makes Party's construction adaptation informationization, conformity. Through analytical study, also has manifested Marxism theory keeping pace with the times fully, the outstanding features of innovating unceasingly... |
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